Types of merchandising
Product merchandising involves all promotional activities used to sell a product. Product merchandising can refer both to in-store or online products.
Retail merchandising refers to all promotional and marketing activities that in some way contribute to selling products to customers in a physical retail store.
Visual merchandising in the retail industry refers to all of the display techniques used to highlight the appearance and benefits of the products and services being sold.
Digital merchandising involves all promotional activities used to sell a product online. Often referred to as eCommerce or online merchandising, digital merchandising can include everything from site performance and digital product displays to digital marketing and email marketing initiatives.
Omnichannel merchandising refers to creating a unified customer experience across all possible touchpoints of the customer journey.
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